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Themselves of the people? because clearly when you re talking ant someone who has millions and millions of dollars like hillary clinton and a lot of the other potential candidates do you think you have to make yourself of the people to be effective? i think you have to make yourself access in a way that s consistent with the message you re trying to create around what you stand for. and if there are s aaspects of that that have to do with authenticity and being of the people that are going to achieve that goal then use that in how you market. hillary clearly has an issue of accessibility. that s a different issue than another kind of candidate might face in this race. marco rubio may have an issue of name awareness. you see that reflected in his logo. the issues are different for each candidate. i think aweuthenticity is frankly subjective and in the end much of what you take away of the candidate has a lot to do with how you re going to relate to ....