20 Projects to Boost Saudi Arabia's Cultural Creative Scene
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Source: aawsat.com
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Snap and Pepsi celebrate Saudi talent in latest campaign
DUBAI: Pepsi has partnered with Snap for its latest campaign “Thirsty for Music.” As part of the campaign, the brand will launch five limited-edition interactive cans featuring classical and new musical instruments that celebrate the evolving music scene in Saudi Arabia. The cans include Pepsi’s variants Pepsi Blue, Pepsi Max and Diet Pepsi, and each can represents a specific
Source: arabnews.com
Pepsi celebrates Kingdom's diverse musical genres
Continuing its long-term association with Saudi Arabian music and legacy of artist collaborations, Pepsi has joined forces with iconic and up-and-coming musical performers from the Kingdom to launch its new Pepsi Music campaign, “We are the Anthem.” The collaboration reiterates Pepsi’s commitment to Saudi Arabia’s burgeoning music industry, while spotlighting the cultural and
Source: arabnews.com