Premixed Cocktails Steal Share From Beer and Hard Seltzer, Propelling Surging Growth
Premixed cocktails were the fastest-growing spirits category in 2021, according to the Distilled Spirits Council of the U.S.
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Premixed cocktails were the fastest-growing spirits category in 2021, according to the Distilled Spirits Council of the U.S.
Premixed cocktails were the fastest-growing spirits category in 2021, according to the Distilled Spirits Council of the U.S.
Bud Light Seltzer is hoping that a Super Bowl ad starring celebrity chef Guy Fieri will help jump-start sales of its new hard soda line.
Bud Light Seltzer is hoping that a Super Bowl ad starring celebrity chef Guy Fieri will help jump-start sales of its new hard soda line.
In the hunt for growth, beverage companies are experimenting in new categories, blurring the lines between beer, soft drinks and spirits.