Svenska Spel selects Törn to lead digital marketing transformation
Svenska Spel selects Törn to lead digital marketing transformation 18th January 2021 | By Daniel O'Boyle Svenska Spel has appointed Patrick Törn, previously head of Nordic sales at travel business TUI, as commercial director of its Sport & Casino division, with the operator expressing confidence that Törn could play an important role in its digital transformation. In the role, Törn will lead Sport & Casino’s customer relationship management and performance marketing. He will also oversee SEO, social media, programmatic advertising, and automated and conversion-rate marketing. Törn join...
Source: igamingbusiness.com