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You have to take control of your situation as opposed to sitting back and waiting for someone to fix it for you. >> as a woman, you have to be smart about it. this is what i deserve. this is why it's going to help me and you so that we can change those stereo types. >> but they exist in so many forms. you -- >> so many forms. >> you took criticism earlier this year for a campaign you unleashed called ban bossy because sheryl said boss si. it affected you. you said it still sticks with you and people didn't like this campaign. they didn't want you to ban things. they wanted you to be more inclu...

Achievement. i think this gendered focus, ban bossy, my brother's keeper initiative on the other is a somewhat distraction from dealing with the core economic issues that lead to children underperforms and not reaching the opportunities we know they can. >> we keep talking about beyonce and what she said about this. why don't we take a listen to what she actually says in this psa. >> when i was growing up, i was called bossy. >> i think the word bossy is just a squasher. >> being labeled something matters. >> by middle school -- >> girls are less interested in leadership than boys. >> that's b...

Fight back fast, with tums. heartburn relief that neutralizes acid on contact. and goes to work in seconds. ♪ tum, tum tum tum... tums! research done by the girl scouts in 2008 found girls were twice as likely as boys to say they diplomat want to seem bossy when asked why they didn't want to be a leader. it wasn't the only reason girls and boys were much more likely to say they didn't want to speak in front of other people but the fear of appearing bossy is one area with a major gender gap. boys don't worry about it as much. if the fear of being a gender

You met with the girls from rutgers, now this thing with bossy. >> that's ridiculous with the word bossy. i'm fine with bossy. >> you're bossy. >> you're bossy. you're more bossy than me. >> you're more bossy than me. >> why should he apologize. that's what he believes. the good thing about this country is that you can have these two very different visions. if somebody says something you don't like, people do change the channels. >> there's a whole network out there who's designed to fire people whose political views you don't agree with. >> i actually agree in free speech or diversity of thou...

Thomas, the president of lean in. thank you so much for your time. >> thank you for having me. >> we know words can hurt and certainly there's a lot of words that are used against women and men. why, though, did you and the team there hone in on this bossy? >> as you said, words matter. when a little girl's called bossy, pushy, know-it-all, it sends a message. don't raise your hand. don't use your voice. don't lead or people might not like you. and we know girls hear this message loud and clear. by middle school, they are less interested in leading than boys. and that's a trend that continues ...