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But it looks like news, it smells like news, his fans think it's news. they trust tucker more than real reporters. why isn't fox following up? why isn't the newsroom digging into his claims? why isn't the news lroom tryingo prove tucker's theory? those are my questions. let me check my e-mail to see if there's been -- no, still no response from fox news' pr to those basic questions about journalism, about basic news gathering. what do you think? are there any answers? with me now is david zerwick, media with the "boston sun." and author of "demagogue for president." i know you both have a lot ...

Say it on fox news, it takes on a mainstream kind of status, at least for people on the right. that's why it's so dangerous. >> so let's go into the rhetoric of it and what tucker is actually doing. jennifer, do you this for a living u. living. you teach your students about propaganda. what is tucker doing? is he creating a fight and flight response and what is that doing? >> he is, absolutely. we've known -- rhetoric scholars like me have known since aristotle that emotions are pretty desperate. when you tap into people's emotions, you can get them to do what you want them to do. media talks ...

Attention to the media you consume. if you feel like your adrenaline is coursing through your body, if you feel on edge, if you feel anxious when you're watching the news, then that news is designed to make you feel anxious, and that's a problem. i think it's also important when we talk to our friends and family members who do watch this kind of media, we can be more empathetic to them and realize it's not a natural response. they may actually have ptsd where their body is set on high alert so often they're walking around constantly in this state of fight or flight. >> goodness gracious. i jus...