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The ABC's of Trademark Law - All About Beer - Vimarsana News

The ABC's of Trademark Law - All About Beer

With nearly 10,000 breweries operating in the United States, and countless beer brands available, trying to come up with an original beer name has never been more challenging. Knowing some basics about trademark law and how to protect your brands is no longer the province solely of larger breweries but all craft brewers. Attorney Mark

Considering a Label Refresh - Vimarsana News

Considering a Label Refresh

Almost six months to the day since the pandemic changed nearly every way of life in this country, I found myself in a beer store and on a mission. With just a few days of vacation on Cape Cod, I wanted to stock the house with some easy drinking, yet flavorful beers that could help

The Importance of Clean Draft Lines - Vimarsana News

The Importance of Clean Draft Lines

As draft beer continues to rebound following the devastating effects of the pandemic, it is critical to keep cleanliness top of mind, and to institute best practices for pulling a perfect pint. Neil Witte, a long-time brewer and draft quality ambassador, is the owner of Craft Quality Solutions, a consulting company, and TapStar, a draught

Rethinking the Returnable Beer Bottle - Vimarsana News

Rethinking the Returnable Beer Bottle

There was a time when craft brewers in the United States swore that they would never put their beer in cans. Eventually they gave into consumer demand and now aluminum cans are the portable packaging of choice for brewers across the country. Still, there are some that remain committed to glass and in Oregon a

Best Practice for Crowler Fills - Vimarsana News

Best Practice for Crowler Fills

In retrospect, crowlers were inevitable. It’s hard to imagine the decades when glass growlers ruled the take away beer scene. They get wet, drop, and shatter easily. They’re awkward, heavy, and a pain to clean. And you usually have to plunk down some decent money to buy one for each brewery or else your local