Absa Chief Customer Officer Urges Ghanaian Startups To Build Customer Trust
Absa Bank Ghana has engaged about 70 Ghanaian-owned startup businesses on how to grow their business by providing solution-oriented services to customers. Participating startups were educated on how important customers are in the business growth value chain hence the need to build trust with them. Making a presentation at an Absa StartUp Training virtual session, the Chief Customer Officer at Absa Bank Ghana, Mrs Evelyn Acquah noted the need for startups to build the trust of customers by being a solutions provider to attract customers and grow the business. “It is in your inter...