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♪ hi, everyone. i'm j.j. ramberg and welcome to "your business." a little cash confusion can gee long way when starting your small business. be honest. investors want to make sure they're going to get they are money back and then some. so what do you do when potential investors are not even living to your pitch because they think your business could be a bust? as the other than ofwner of a c bootstrap your business, manage it kraectticreatively and you ge to pay attention. >> all right. ♪ >> the first time around pitching the idea was not easy. everybody thought it was nuts. >> reporter:...