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2021 is set to redefine marketing in the 21st Century
The post-COVID world has accelerated change in the marketing industry, says Accenture Interactive managing director Bronwyn van der Merwe.
March 4, 2021 9:58
by BRONWYN VAN DER MERWE
The events of 2020 upended so much of what we took for granted, but also clarified what’s important, reignited community spirit and ingenuity, and generated worldwide change. Emerging from this shadow, there is a universal need to look forward with focus and engage with people on their own terms. There is a sensation of new beginnings to the year ahead and tempered excitement around emerging trends that will shape the future marketing landscape. ....

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