You've got mail | Investment Executive
Brooke Smith Client e-newsletters have become part of an advisor’s bailiwick. But crafting effective newsletters isn’t a simple, one-off task, said Kevin Mulhern, CEO of AdvisorStream in Toronto: “They’re a big commitment, and they work.” So, how do you create an e-newsletter that works? And how do you ensure that your readers will open, click through and engage with your content? Assess your audience First, you need to know your audience, said Aleem Visram, an advisor with MIRFP Financial Planning and marketing professor at the Schulich School of Business in Toronto. “Who are you...
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