Detailed text transcripts for TV channel - MSNBC - 20110807:11:35:00
Personalities of the companies. with the investments he raised, he wanted to do something none of the original three companies had done before. >> our strategy is very simple. we need people to stay longer and do more things. >> get climbing and rapelling class. you can do mountain bike tours, you can do horseback tours, you can do atv tours. the zip lines have been the biggest product we've expanded into. we now have two zip line courses. >> with all the new activities and a bunch of new accommodat n accommodations, the adventures on the gorge was turned into a true, all-inclusive destination...