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The Comprehensive Guide to Account-Based Sales for 2021

Everything you need to know to implement account-based selling, from building your sales team to which metrics to target. ....

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Digital and Account-Based Marketing picks up tempo in Australian B2B marketing: Interview with Andrew Haussegger

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The Green Hat/AMI ‘B2B Marketing Research Report’ is an annual opportunity to have a bird’s-eye view of the industry. This year the theme was orchestration and it proves to be fitting – surviving the unpredictability of 2020 has certainly required an integrated, harmonious and synchronised team approach to business.
The strategic recovery phase will require more of the same.
Like every other sector, B2B felt the impact of the pandemic in 2020. B2B marketers contended with reduced budgets, shorter planning and sales cycles and the pressure to quickly adapt how they operate.
However, not all B2B businesses were impacted by the pandemic in the same way, depending on their industry. Surprisingly, 22 percent of respondents said they were not commercially impacted or were, in fact, impacted positively. For this group, where demand was driven up, Haussegger says it may have been a case of right industry, right time. However, one prominent central theme fo ....

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