Assessing the state of marketing maturity
Marketing maturity
Source: diginomica.com
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Demandbase continues to acquire to build a new B2B Marketing Cloud
Demandbase continues to acquire to build a new B2B Marketing Cloud Read later Audio version The latest moves from Demandbase... Demandbase announced two new acquisitions today that push the company beyond an Account-Based Marketing (ABM) platform towards a next generation B2B Marketing Cloud - InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data. According to Gabe Rogol, CEO of Demandbase, the acquisitions of InsideView and DemandMatrix have been in the works for a while, and he sees the company as the first to bring all the pieces of the...
Source: diginomica.com