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In tonight's "price you pay," ahead of black friday, our jo ling kent explains why the hottest gifts aren't necessarily the kind you can wrap in a bow. >> reporter: beyond electronics, toys and clothes, the best deal this holiday season may be a trip to paradise consumers, especially millennials, are spending more and more on experiences rather than stuff and companies have noticed. hotels, airlines and cruise liners are rolling out deep discounts right now. there's even deals to ride the rails. amtrak is running a track friday sale priceline promoting 200 million in deals with a new flash sal...

An unusual sight a car in reverse for almost an hour behind the wheel is a black lab named max. he knocked it into reverse sending it on a joyride that lasted until police stopped it with the holiday shopping crush now upon us, retailers are in a race to get your orders delivered fast but what goes into one-day shipping jo ling kent has an inside look at the price you pay. >> reporter: this shopping season is all about convenience. online sales set to

The ntsb is calling for changes on the 737 aircraft after last year's horrific incident when part of a southwest engine broke apart mid flight, killing a woman after she was partially sucked out of a window. here is nbc's tom

And, what's this? bread in a jar? but, but -- what? >> anthony: what is going on here? >> nathan: this is the kind of sick thing we do. we wondered, could you can bread? by god, you can. this is rum babas, which is a bread, in the sense it uses yeast. >> anthony: yes. nathan: and we canned them. and now watch what happens when we open it up. [ laughter ] isn't that awesome? >> anthony: that's really good. and how long will it stay in there? >> nathan: nine months. >> anthony: so i could have perfectly fresh bread in nine months if i just pop the top on that thing? you know, jaded cooks and che...

Exclusive. uber's top security officer unveiling to us the new safety features coming to your phone app after the murder of a college student in south carolina. here is nbc's stephanie gosk. >> reporter: university of south carolina student samantha josephson got into a car she thought she ordered from uber. it wasn't. the driver pretending to work for the ride share allegedly killed her. in the wake of that tragedy, the university and uber announcing a new partnership focused on safety.