Inclusive ads, the new norm?
Colgate’s latest ad features a bald influencer and another one with crooked teeth. How do brands crack the code of embracing imperfections?
Source: afaqs.com
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Network Advertising wins the integrated mandate for AcneStar and Health OK | Advertising
No multi-agency pitch was involved
Source: campaignindia.in
Mankind Pharma to go big on modern retail outlets in 2021
The company has recently launched its D2C sales channel 08 Mar, 2021 - 08:57 AM IST | By Mansi Sharma NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told Indiantelevision.com. This will include a growth in its digital marketing activities and also a robust online sales strategy on its new d2c channel and leading e-commerce platforms. “Currently, we are spending 20-25 per cent of our overall sales on digital ma...
Source: indiantelevision.com