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Rewards. this gets people's attention. so, i do this then you reward me for it after i've done it? >> so most loyalty programs use incentives, right? you do this i'll give you this. and my research showed that's actually the least effective of all the types of ways you could give somebody a reward. a post action reward is you not even knowing you'll get a reward, but you take a action that the company wants you to do and suddenly you get a surprise. and research shows that surprises capture attention and really give us joy. so, if you're like having somebody, they get a high score and then sud...

Book. use rewards so i do this and you reward me for it after i've done it? >> so most loyalty programs use incentives. you do this i'll give you this. my research showed that that's the least effective of all the types of ways you could give somebody a reward. a post action reward is you not even knowing you're going to get a reward but you take an action that the company wants you to do and suddenly you get a surprise. and the research shows that surprises really capture our attention and really give us joy. and so if you're like having somebody get a high score and then suddenly without eve...