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>> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> what if we extend it. what if we make it as a viral video of action spot. i didn't expect that it would be so popular. in my mind, it's like 500,000 people, it's great. >> in fact, the secret advertisement got nearly 4 million views in the first week it was posted. for bekmambetov viral videos were a natural marketing choice. >> i really like it. it's very organic. it's the future. you don't have to pay to distribute. >> and as for people wondering whether it was real...

>> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> what if we extend it. what if we make it as a viral video of action spot. i didn't expect that it would be so popular. in my mind, it's like 500,000 people, it's great. >> in fact, the secret advertisement got nearly 4 million views in the first week it was posted. for timur viral videos were a natural marketing choice. >> i really like it. it's very organic. you don't have to pay to distribute. >> and as for people wondering whether it was real or fake, he says that'...