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>> the office rage video was the brainchild of timur bekmambatov, a director who was looking for a new way to promote his movie "wanted." >> we know that our target audience is teenagers. we understood that the place where we can find them, it's an internet. and what they like and what we like, it's a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> if we will extend it, we will make a viral video action spot. i didn't expect that it would be so popular. in my mind if it's like 500,000 people, it's grea...

We understood that the place where we can find them it's an inter internet and what they like and what we like it's a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> if we will extend it we will make a viral video action spot. i didn't expect that it would be so popular. in my mind if it's like 500,000 people it's great. >> in fact, the secret advertisement got nearly 4 million views in the first week it was posted, viral videos were a natural marketing choice. >> i really like them because it's very o...

♪ hey teach, i've got a question ♪ >> i don't think i can describe to you accurately just how scared i was. i was afraid somebody was going to stop me. i was interrupting a class and i thought the teacher would run up and shut me up or somebody would get in my way or something would happen that would stop the prank right in the middle and that would be the end of it. so, i was scared to death. >> what about the teach? what did he think? >> i had no idea this was going to happen. i was stunned. it was so well done so well produced. choreographed, the singing. everything, it was so professio...

What if we make it a viral video, action spot. i didn't expect it would be so popular. in my mind if it's like 500,000 people it's great. >> in fact the secret advertisement got nearly 4 million views in the first week it was posted. for him, viral videos were a natural marketing choice. >> i really like them because it's a very organic. it's the future because you don't have to pay for that. you don't have to pay to distribute. >> as for people wondering whether it was real or fake he says that's exactly what he wanted. >> they think, oh no maybe it's made up. it's real. >> the success of the...

They were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout. and we had cameras hidden in the air freshener. we had another camera hidden in the glove box and so forth. and so while he'd take his phone calls, the driving instructors would get more and more infuriated. >> would you type in her number. >> no, phone over. >> i deleted her number. >> keep your [ muted ] hands on the driving wheel. >> for parrot, it was a home run because it allowed them to get the message out to a ton of people for...