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India Business News: More than half of internet users live in Rural India. Rural India had 442 million active internet users last year surpassing urban India which had 378 million users, showed a report by the Internet and Mobile Association of India and marketing data and analytics company Kantar. In 2023, India had 821 million internet users compared to 759 million in the year before.
Best Media Info: The ‘Internet in India Report 2022’ shows that out of the total active users, 399 million are from rural areas, while 360 million are from urban areas, indicating that rural India continues to dri| Digital News
Read more about Active internet users in India likely to reach 900 mn by 2025: IAMAI on Business Standard. The report suggests that even though the internet penetration in urban India is over two times than rural areas, the usership in rural areas has been growing at a faster rate on a year-on-year basis.