ActivePipe's SmartSend advances the role of email in lead nurture
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Email marketing software company ActivePipe has released a new feature that automatically manages the flow of email campaigns based on recipients’ actions. As members of an agent’s email list slow their open rate, or altogether stop opening them, SmartSend will reduce the number of emails they receive. For those who may not know, continuing to send emails to accounts that don’t in some way respond to them (click-through, open, forward, etc.) is bad for your sender rep...
Source: inman.com