BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
TV was the most preferred advertising medium during the recent Kerala elections with 67% ad insertion share BJP's Kerala elections, according to data from TAM. While in 2016, its ad insertion accounted for 21%, this year it only accounted for 1% of the total ad insertions. United Democratic Front, Left Democratic Front and National Democratic Alliance were the top 3 advertisers this year. The Bharatiya Janata Party (BJP) significantly reduced its ad insertions in TV, Print and Radio during this year’s elections. According to TAM’s data, the political party’s campaigns accounted for...
Source: businessinsider.in