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The amateurs stand to win up to a million bucks if their homemade ads make it to the top of the usa today ad meter. if i were a betting girl, i would put my chips on the pug. >> hey, don't hurt my dog. >> cnn, new york. >> i love that pug. so, what are the hits and misses of this year's super bowl ads? we'll put it to the executive edit editor. it's 8:00 a.m. on cnn sunday morning. they said soccer wasn't a full contact sport. take a look at this. we'll tell you exactly what happened after a regular soccer game turned into fight night at the wwe. do what? you made it taste like chocolate. it...

Of. >> reporter: those are created by agencies. the amateurs stand to win up to one million bucks if their homemade ads reach the top of the ad meter. if i were a betting girl, i'd put my chips on the pug. >> hey, don't hurt my dog. >> reporter: jeanne mows, cnn, new york. >> got to love it. no endorsements from john mccain in the 2012 election. that story in our political update straight ahead. ♪ ...and brains. now get a samsung focus™ for only $99.99. only from at&t. rethink possible.

We checked with what is considered to be the academy awards of super bowl commercials, this is the "usa today" ad meter. this is where they stick a couple hundred people in a room, everybody has their own handheld device, and they rate the commercials. as it turns out, snickers was the most appetizing. >> my god! >> mike, what is your deal, mansome snowe, come on, man, you've been running me all day. >> you're playing like betty white out there. >> that's not what your girlfriend said. [laughter] >> you've got to love betty white. she is 88 years old, it's hard to believe. and also later seen ...

Latest updates on this topic from reliable sources.