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Of all the privacy-preserving goodies Apple promised to roll into the iOS 14 update, its so called “Tracking Transparency” alerts were

Zoomd releases 2020 State of User Acquisition report, revealing surprises going into the new year USA - English News provided by Share this article Zoomd Technologies Ltd. (TSXV: Zoomd" or the " Company"), the marketing tech (MarTech) user-acquisition and engagement platform, announces the release of its State of User Acquisition (UA) 2020 report, in partnership with App Promotion Summit. The report opened a window into some surprising insights from user acquisition professionals regarding media strategy and looking forward, the effect of COVID-19 on the acquiring new users. As the pandemic...

Would actively choose to not subsidize this kind of content, but right now they don't have the choice. >> so with great power comes great responsibility, as one said. matt, give me your concise solution to this problem. what do you think advertisers need to be doing and the platforms themselves? >> i think danny's right. some of it lies within ad tech and some lies within the customers that are buying the ads on the internet. google and facebook are, you know, two of the biggest players. they basically have a duoply. there's no competition. there's no regulation. even if something breaks there...

They're not particularly interested in ideology either way but it's purely for money. and who's supporting that? i mean, they're not selling these ads themselves. it's gooding. it's big ad networks. google said they're cracking down on it but clearly they have not done a good enough job. >> on the flip side is this new "wall street journal" report because this shows advertisers are blocking their advertising from digital campaigns. that number has gone up -- grew 33% from just last year alone. take a look at the -- the word isis, more than 200 blocked the word russia and more than 83 blocked t...

They continue to get their clients served there, their customers served there every day. so we've had to let them know. but they're still on the ad network. that's problematic for a lot of advertisers. >> so you have awakened a sleeping giant. obviously that was your intention. but how do you stop a slippery slope of soft power that ends up being a form of censorship where activist communities on the right and left simply harass sites they don't like? >> we've tried to keep things really polite. we've let advertisers know in a polite way. we don't feel like we're forcing them to do anything. t...