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After a sharp decline in 2020, the domestic advertising market is likely to rebound, reporting a growth of 23.2 per cent, media agency GroupM said on Tuesday. The agency's ‘This Year, Next Year' (TYNY) report for 2021 says that the ad market will touch Rs 80,122 crore in terms of size. In 2019, the advertising market was Rs 82,905 crore in size, which shrunk to Rs 65,053 crore in 2020. The share of digital in overall ad spends for 2021 stands at 35 per cent, while TV is 45 per cent and print is 16 per cent. The report says that fast-moving consumer goods, e-commerce, auto, telecom, ret...

Short video outperformed e-commerce in digital advertising revenue in 2020 by 39% Digital ad revenue in China grew 23% in 2020 as marketers invested in short video, e-commerce and social media. The growth is remarkable given that the Covid-19 pandemic saw average media spend drop 15% between the first and third quarters of 2020. The expansion was revealed in R3’s latest China Media Inflation Trends report, which also found Chinese digital giants Baidu, Alibaba and Tencent increased their collective dominance of the market from 65% to 69% in 2020. “Digital has dominated all marketers’ me...