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Godrej Consumer Products' Q2 ad spends surge 24.5% YoY to Rs 343.27 Cr, while QoQ spends see 6.2% decline. Consolidated net profit rises 6% YoY to Rs 581 Cr.
The ad spend for tourism-related industries in Hong Kong from July to September 2023 has surged by 263% YOY when compared with the same period last year, reaching a total of HK$250.7m.
The ad spend for mooncakes in Hong Kong has reached HK$114.6m between July and September this year. According to the latest survey by Admango, the local ad spend for mooncakes has recorded HK$15.3 m from 19 August to 25 August 2023, which was the highest expenditure week during the period.
The streaming giant’s decision to eliminate its ‘Basic’ ad-free service plan in the US and UK suggests the company is trying to squeeze more dollars out of each household – and bolster its ad business. It’s a plan that many experts believe will succeed.
As media planners, we are constantly looking back into the past, to project the future. While successful most of the time, at times failure can be a result of unavoidable external factors.