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2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022
The cryptocurrency category has been under scrutiny in India over the prolific advertising by players like CoinDCX, WazirX, CoinSwitch Kuber, Zebpay etc. The brands within this category, flush with funds, have been spending substantial marketing dollars hoping to entice the mobile-first younger users.
Ad spending associated with fast-moving consumer goods (FMCG) is expected to surge this year in a remarkable turnaround for a sector that was battered harder than most in 2020 when it tanked 10.7% to be valued at a dismal $26.7bn.According to the latest market report from Zenith, a sharp bounce-back will recover much of this lost ground, but fall 6% short of levels reached in 2019.
Report: Two-speed ad recovery underway The latest numbers reveal the recovery in advertising spend is uneven across all markets Marketing concept: Ads on digital background Marketing concept: pixelated words Ads on digital background, 3d render. advert, advertise, advertisement, advertising, analysis, background, blue, brand, business, campaign, communication, community, company, computer, concept, creative, creativity, customer, data, design, digital, display, idea, information, internet, market, media, money, monitor, offer, online, dreamstime dreamstime_37553409 A two-speed recov...