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The Drum Predicts 2022 is your guide to the key trends shaping the industry’s agenda. Here’s a breakdown of all the sessions to catch up on.
The Drum Predicts 2022 is your guide to the key trends shaping the industry’s agenda. Here’s a breakdown of all the sessions to catch up on.
2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, we consider how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19.