Data: UK companies continue to up marketing spend advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.
Don't expect client spending to come rushing back, suggests S4 Capital trading update thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Upbeat Bellwether shows marketers are finally winning boardroom budget battle thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Two studies released this week find brand marketers struggling to find commercial optimism – though key media spend patterns provide reason for encouragement.
This week the IPA Bellwether report raised alarm bells over retailers' over-reliance on discounts and promotions, Richard Kelly, chief solutions officer at Mindshare UK investigates.
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
Matt Barker profile and articles at Campaign Live UK campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
The latest IPA Bellwether report shows that UK brands have kept their confidence in marketing teams despite the cost of living crisis, but we may be seeing some worrying trends in the data.