Purpose Disruptors TV ad tells viewers to spend less time watching TV ads
Work is by Iris and part of Purpose Disruptors’ ‘Reclaiming the commercial break’ campaign.
Source: campaignlive.co.uk
Purpose Disruptor News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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'I Could Leave Or Stay And Make A Difference': Prioritizing Sustainability Kept This MD In Adland
The Drum speaks with Caroline Davison on how the climate conversation is reshaping her advertising career.
Source: thedrum.com
Campaign Podcast: ISBA and Purpose Disruptors debate 'advertised emissions'
ISBA director General Phil Smith joins Purpose Disruptor co-founder Jonathan Wise to debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.
Source: campaignlive.co.uk
UK ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zero | Advertising
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
Source: campaignasia.com