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Agencies caution advertisers against knee-jerk response to rise of social media | Analysis

Agencies caution advertisers against knee-jerk response to rise of social media | Analysis
campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.

Daniel Wood , Caroline Parkes , Adam Chugg , Alex Brownsell , Elliott Millard , Havas Media Network , Social Media Reaches New Peaks , Creative Futures , Gain Theory , Warc Media , Rapp United Kingdom ,

Creatives tell us how to find the Goldilocks zone for emotional storytelling in ads

Creatives tell us how to find the Goldilocks zone for emotional storytelling in ads
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

South Africa , Adam Eve , Jef Loeb , A John Lewis , Les Binet , Tamryn Kerr , Elliott Millard , Duncan Channon , Olaf Van Gerwen , Rowenna Prest , Andy Berkenfield , Rob Fletcher , Suzy Eddie Izzard , Paul Turner , Rob Canales , Brainchild Creative , Chuck Studios , Central Heating , Kite Factory , Eddie Izzard ,

How attention drives outcomes: hear from HSBC, Samsung, Direct Line, Easyjet, Camelot and more

Join DoubleVerify and Campaign for an exclusive in-person and virtual event on Wednesday 7 June, to explore the next frontier in digital marketing and discuss attention metrics and verification. ....

United Kingdom , City Of , Melinda Clow , Elliott Millard , Nick Reid , Maisie Mccabe , Minai Bui , Tanisha Sakhawat , Graziella Castro , Phil Duffield , Shaaf Tauqeer , Sam Taylor , Rachel Moss , Omnicom Media Group United Kingdom , European Connected , Omnicom Media Group United ,

How attention drives outcomes: hear from Easyjet, Camelot, Wavemaker and more

Join DoubleVerify and Campaign for an exclusive in-person and virtual event on Wednesday 7 June, to explore the next frontier in digital marketing and discuss attention metrics and verification. ....

United Kingdom , City Of , Maisie Mccabe , Tanisha Sakhawat , Elliott Millard , Melinda Clow , Shaaf Tauqueer , Rachel Moss , Phil Duffield , Nick Reid , Omnicom Media Group , European Connected , Omnicom Media ,