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It makes sense to promote a new yogurt in the dairy aisle, but what about when Sky buys in-store ads at Waitrose? Asda, Boots and Co-op weigh up the opportunity as part of The Drum’s latest Deep Dive, The New Retail Landscape.
In the rapidly evolving and intensely competitive retail landscape, forward-thinking marketers are turning to programmatic digital out-of-home (DOOH) advertising, says Hivestack.
In the second of a three-part series on the art and science of attention, we explore what it will take to shift from KPI-driven metrics to attention as a new currency to deliver outcome-driven results.
Set to be a $100bn industry by 2025, the time to address fragmentation in retail media and unify behind common currencies, ways of doing business, language and models is now.
Ian Greenhill, co-founder of Studio Something, has spent much time working between broadcast and advertising. One industry values his expertise more than the other...
Leaders from Anthropologie, J Crew Factory, Molson Coors, Publicis, and Forrester join Meta to explore four ways AI is changing marketing at Advertising Week New York.