How TV Is About to Change, According to 5 Industry Execs
In a NewFronts roundtable, revenue leaders talk takeaways and the future of digital ads.
Source: adweek.com
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IAB Names John Halley New IAB Board Chair
The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair
Source: tvtechnology.com
IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024
/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley,...
Source: prnewswire.com
AI Won't Take Your Job; It'll Help You Do It Better. Here's How.
Leaders from Anthropologie, J Crew Factory, Molson Coors, Publicis, and Forrester join Meta to explore four ways AI is changing marketing at Advertising Week New York.
Source: thedrum.com
ADA Launches Hackathon to Strengthen Strategic Partnership with Meta and Fuel Business Messaging Growth across APAC
SINGAPORE, July 17, 2023 /PRNewswire/ -- ADA, the digital subsidiary of Axiata Group is partnering with Meta to launch a Business Messaging hackathon and further fuel the exponential growth of WhatsApp's use as means for people and businesses to communicate across the APAC region. ADA and Meta will be launching the biggest developer-focused Business Messaging Hackathon, ADA Business Messaging Hackathon 2023: Building the Future of Conversations starting July 17 2023. With a mission to enable 1 million large, medium and small enterprises across APAC, more than 10,000 digital talents compris...
Source: philippinetimes.com