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Havas Veteran Vishnu Mohan sets up Avyan Holdings; Invests in PH solidifying its vision in a digital-first world


Published July 26, 2021, 6:56 AM
Havas Group veteran, former Chairman & CEO of the network, Vishnu Mohan has launched Avyan Holdings in Singapore with the ambition to build a regional footprint in Asia. Avyan Holdings is designed to be a collective of companies working towards advancing human possibilities by integrating design, technology, and data to help brands and people thrive in a digital-first world.
As a first step in solidifying its vision, Avyan Holdings has acquired a key stake in the Philippines-based design and innovation agency – Castle By The River (CBR) – founded by digital maverick Ed Mapa Jr – also a former Havas executive. Over the past two years, since its inception, CBR has earned the reputation to be an eclectic band of storytellers grounded in data and technology with a flair for performance-driven campaigns. It started its operations in Manila as an affiliate of Entropia Malaysia – which was recently acquired by Accenture Interactive and its current clients include Rizal Commercial Banking Corporation (RCBC), GMA 7, Philip Morris Fortune Tobacco Corporation (PMFTC), AIA/PhilamLife, and Mundipharma (Betadine).

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