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IAB Names John Halley New IAB Board Chair - Vimarsana News

IAB Names John Halley New IAB Board Chair

The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair

IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024 - Vimarsana News

IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024

/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley,...

Five Years into the GDPR, Few Say It's Working and Meta is Paying Big - Vimarsana News

Five Years into the GDPR, Few Say It's Working and Meta is Paying Big

A look at how the GDPR has been functioning over five years. Half of all fines in Europe are against Meta, but few are happy with how the law is working.

IAB Board of Directors Announces Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith as New Board Chair - Vimarsana News

IAB Board of Directors Announces Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith as New Board Chair

/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa,...

Adtech's compliance theatre is headed to Europe's top court - Vimarsana News

Adtech's compliance theatre is headed to Europe's top court

Multiple grounds for appeal lodged by the IAB Europe against a breach finding earlier this year, against its self-proclaimed "best practice" framework for obtaining consents from web users for their data to be processed for behavioral advertising, have been dismissed by the Brussels Market Court of Appeal.