Long Read - Rise of the bespoke agency model
“Agencies are a people business. If the people at the top are not 100% invested in the integration, it’s likely to fall over.
Source: adnews.com.au
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Tech Client Caution Could Reverse Dentsu's Push For CT&T Revenues, Say Analysts
The Japanese holding company issued a profit warning in its Q3 results as the proportion of revenue from customer transformation and technology (CT&T) fell – despite a long-standing push to devote business to digital transformation.
Source: thedrum.com
3.know: Omnicom Digital's Jonathan Nelson & Forrester's Jay Pattisall
On the eve of this morning's first-mover generative AI deal between Omnicom and Getty Images, Omnicom Digital CEO Jonathan Nelson and Forrester Principal…
Source: biztoc.com
AI Won't Take Your Job; It'll Help You Do It Better. Here's How.
Leaders from Anthropologie, J Crew Factory, Molson Coors, Publicis, and Forrester join Meta to explore four ways AI is changing marketing at Advertising Week New York.
Source: thedrum.com
WPP's Profit Warning And Disappointing Q3 – What The Analysts Say
A chaotic week in the lead-up to the trading update saw Mark Read firefight a bribery scandal in China and formally merge VMLY&R and Wunderman Thompson.
Source: thedrum.com