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How The Top Holding Companies Are Battling It Out Over Retail Media

For our Deep Dive into The New Retail Landscape, we take a look at what the industry’s biggest players are doing in the retail media space and quiz analysts and agency bosses about what lies ahead. ....

United States , United Kingdom , Arthur Sadoun , Asia Pacific , Forrester Lai , Alban Villani , Nikhil Lai , Damien Lemaitre , Pedro Ramos , Media Agency Briefing , World Federation Of Advertisers , Dentsu International , World Federation , Latin America , Middle East , Dentsu Shop , Havas Media , Havas Market , Retail Media , Retail Media Networks , Dentsu Group , Retail Deep Dive , Edia Predictions 2024 , Gency Models ,

Intrigued By Retail Media? These 15 Agencies Could Kickstart Your Exploration

As our Deep Dive into The New Retail Landscape winds up, we explore which agencies come with recommendations in commerce and media. ....

Drum Recommends , The Drum Recommends , Edia Planning And Buying , Retail Deep Dive , Gency Models ,

Post-megamerger, Agencies Must Take Their Own Brand As Seriously As Their Clients'

Joe Daniels of agency brand and positioning shop Treacle issues a call to arms for agencies everywhere to treat their brand as they would their clients’. ....

Media Agency Briefing , Gency Models ,

Tech Client Caution Could Reverse Dentsu's Push For CT&T Revenues, Say Analysts

The Japanese holding company issued a profit warning in its Q3 results as the proportion of revenue from customer transformation and technology (CT&T) fell – despite a long-standing push to devote business to digital transformation. ....

United States , Hiroshi Igarashi , Papa John , Asia Pacific , Kraft Heinz , Jay Pattisall , Media Agency Briefing , Middle East , Dentsu Creative , Publicis Groupe , Financial Results , Gency Models ,

Cutting Through The Hype: Industry Trends And How Brands & Agencies Are Responding

AAR’s latest trends report explores the realities of a changing market and how brands and agencies can take advantage of the opportunities to set up for success in 2024. ....

Brand Strategy , Rand Purpose , Gency Models , Artificial Intelligence , 2b Marketing , Reative Works ,