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Continuing our series demystifying the industry’s myriad roles, 2D experiential designer Diandra Elmira explains how she goes about the business of ’designing moments in time’ for brands.
As more and more advertising spend is directed towards digital media, agencies face an uphill battle pitching for higher levels of investment. We speak to indie and network leaders about how they approach the problem.
Sean Betts, chief product and technology officer of OMG UK, shares his lessons from the UK’s AI Safety Summit.
Recent ad spend data shows digital out-of-home growing at the expense of analog formats. Here are seven agencies that can help navigate that transition.
Stagwell is the latest agency group to record falling revenues this autumn. Company chairman Mark Penn explains what’s going on.