Agency Group Kin + Carta Could Go Private If £200m Buyout Deal Goes Ahead
Potential buyer Apax says taking marketing group off the stock markets will enable sustainable business growth. What would it mean for the business?
Source: thedrum.com
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Mark Read's Mega-mergers Return: Why WPP Has Combined VMLY&R And Wunderman Thompson
It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its rationalization of agency brands.
Source: thedrum.com
With Change On The Horizon, Does Your Brand Have The Right Search Partner?
As industry-leading firms predict key shifts in media inventory and user behavior in the search realm, we examine the best-rated search specialists in the UK.
Source: thedrum.com
3 Reasons Why Publicis Is Outperforming Holding Company Rivals
The French agency group revised its revenue predictions upwards again, as boss Arthur Sadoun hailed media performance in the third quarter. We look at how it’s managed to buck industry trends.
Source: thedrum.com
Why WPP Is Pursuing Partnerships With E-commerce Platforms Like Shopify
WPP has begun to invest more in its DTC and e-commerce capabilities. Its global CTO explains why the discipline is essential to its future.
Source: thedrum.com