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How Top Agencies Are Celebrating Hispanic Heritage Month 2023 - Vimarsana News

How Top Agencies Are Celebrating Hispanic Heritage Month 2023

With Hispanic Heritage Month in full swing, The Drum surveys top ad agencies on how they’re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora.

Can 'new Era' Holding Group Common Interest Triumph In A Market Stacked Against It? - Vimarsana News

Can 'new Era' Holding Group Common Interest Triumph In A Market Stacked Against It?

The last self-styled “new era holding company” to make global headlines was S4 Capital. This week, its share price tanked amid a year-long struggle to find growth. So, in today’s economy, you would have to be mad to launch another promised rival to the establishment – right?

S4 Capital Losses And Job Cuts Deepen: What The Analysts Say - Vimarsana News

S4 Capital Losses And Job Cuts Deepen: What The Analysts Say

Sir Martin Sorrell’s group has been forced to make more job cuts as its revenue forecast was lowered (again).

Looking For A New Events Agency Partner? Here Are 15 - Vimarsana News

Looking For A New Events Agency Partner? Here Are 15

We’ve compiled a list of the best agencies recommended for events services from The Drum Recommends database.

Will Generative AI Reignite Demand For Digital Transformation? - Vimarsana News

Will Generative AI Reignite Demand For Digital Transformation?

Agency leaders are hopeful that the gen AI big bang will lead to renewed demand for transformation services. But is the tech actually there? And will it change the minds of cautious clients?