WPP 'taken By Surprise' As Ad Spend Stalls, But Are Industry Analysts?
WPP has cut its revenue predictions for 2023 as the tech spending slowdown in the US hit its creative agencies. Analysts break down the results.
Source: thedrum.com
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This Media Agency Won More Work Using Traffic Lights, B Corp And Neuroscience
As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate.
Source: thedrum.com
The Drum | Gut's First US Boss On How It's Taking On America After Its Agency Of The Year Win
Sandra Alfaro on her plan to increase organic growth at the buzzy indie agency on the back of its Cannes Lions Agency of the Year accolade.
Source: thedrum.com
The Drum | What Anita Zanesco Brings To Clemenger BBDO As Its First Chief Growth Officer
As agencies go toe-to-toe to win and retain clients in a testing market, the chief growth officer is in hot demand. The Drum meets the first incumbent of the post at one of Australia’s major shops.
Source: thedrum.com
The Drum | Looking For A Short Turnaround? Here Are 20 Agencies Rated For Delivering On Time
We look into The Drum Recommends library to find 20 agencies rated by clients for timeliness.
Source: thedrum.com