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As DDB and Adam&Eve’s New York shops merge, The Drum sits down with global CCO Richard Brim and new boss Caroline Winterton to talk about the move.
IClick Interactive’s new report, A Practical Guide to Engaging with Chinese Travelers: China Travel Retail Market Facts and Tips to Know [2023 Edition], highlights Gen Z as growth drivers and explores how brands can incorporate digital technology to provide a seamless shopping experience for consumers.
Leaders from IPG, WPP, Publicis, Omnicom and Stagwell agencies explain how they’re working to diminish the strain of pitching on staff.
Awards season is fast approaching with The Drum Awards for Marketing winners about to be announced. And there will be more opportunities to showcase your outstanding teams and work to the world during our awards festival later this year.
Incoming Mindshare North America boss says agencies need to build bridges to fully exploit retail media opportunity.