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M&C Saatchi recently announced a new European ‘client platform’ under the rubric of M&C Saatchi Europe. Here, chief executive Carlo Noseda tells us why the pan-European offering is ‘not an agency’.
With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.
Stagwell saw organic growth slip in its first-quarter financial results, released today. CEO Mark Penn says the group was exposed to a slowdown among tech clients.
With speculation growing that Vice Media Group is on the brink of bankruptcy, we explore what could become of its creative and content agency.
George Gangar of Rocketmill urges agencies to question how connected they really are, affirming that teams must embrace integration and automation to see their fully realized potential.