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The printing industry has a considerable stake in the future of child care affordability and accessibility as a workforce issue – and should lean into the national conversation about private sector incentives and solutions.
For The Drum’s data deep dive, Acxiom’s Chad Engelgau argues that the direction of the coming AI revolution is still up to us – and the data practices we embed now.
For The Drum’s deep dive, The New Data & Privacy Playbook, Momentum’s Jason Snyder argues that there’s one approach that can bring together privacy-minded people with data-hungry brands: data humanization.
Addressability: not the easiest word to spell, nor the easiest challenge for advertisers or publishers to solve in a post-cookie era. So says Hallam’s Ben Wood for The Drum’s deep dive, The New Data & Privacy Playbook.
For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.
At a recent roundtable with data leaders from The Drum Network, our panel told us the one data trend that they think their colleagues should have on their radar. Here, for The Drum’s deep dive, The New Data & Privacy Playbook, are their responses.
For The Drum’s deep dive into data, The New Data & Privacy Playbook, Lars Bjornbakk of agency Unrvld argues for a new ‘data golden rule’ to collect only what you’d be comfortable sharing yourself.
For The Drum’s Deep Dive, The New Data & Privacy Playbook, Fred Simmons (communications manager, Remerge) talks to Pan Katsukis (CEO, Remerge) about how new regulations are impacting the way mobile marketers look at user data and privacy. Here’s what you need to know to ensure that mobile channels remain a successful part of your marketing mix.