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For The Drum’s data deep dive, Acxiom’s Chad Engelgau argues that the direction of the coming AI revolution is still up to us – and the data practices we embed now.
Retail media is being hailed as the booming new marketing channel that’ll soon rival TV for ad spend. There’s a very big elephant in the room, however, when it comes to privacy compliance. We explore further as part of our data-focused Deep Dive.
For The Drum’s deep dive, The New Data & Privacy Playbook, Momentum’s Jason Snyder argues that there’s one approach that can bring together privacy-minded people with data-hungry brands: data humanization.
Addressability: not the easiest word to spell, nor the easiest challenge for advertisers or publishers to solve in a post-cookie era. So says Hallam’s Ben Wood for The Drum’s deep dive, The New Data & Privacy Playbook.
For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.