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It’s time for the ad industry to relinquish its obsession with personalization, argues Armadillo’s Rob Pellow. This story is part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Gartner’s Mike Froggatt explains how marketers can prepare for the end of Google's Universal Analytics this summer.
At a recent roundtable with data leaders from The Drum Network, our panel told us the one data trend that they think their colleagues should have on their radar. Here, for The Drum’s deep dive, The New Data & Privacy Playbook, are their responses.
As Australia’s government reviews its data and privacy laws, with draft legislation expected as early as Q4 this year, brands and marketers are on alert. As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, privacy expert Peter Leonard explains the potential impact of the proposed changes on the marketing industry.
For The Drum’s deep dive into data, The New Data & Privacy Playbook, Lars Bjornbakk of agency Unrvld argues for a new ‘data golden rule’ to collect only what you’d be comfortable sharing yourself.