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In this segment of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we examine the novel ways that brands are enticing consumers into volunteering their personal information.
As we move to first-party data, brands must build digital experiences that lead to genuine insights, says TMW Unlimited’s data chief Tim Noblett for The Drum’s deep dive, The New Data & Privacy Playbook.
For The Drum’s data deep dive, The New Data & Privacy Playbook, Matt Sutherland of agency True confronts the downsides of AI, data-learned biases and how they can proliferate prejudice.
Customer data platforms are not a silver bullet, says Peter Rogers of agency Merkle. For The Drum’s data deep dive, The New Data & Privacy Playbook, he argues that they only work well if your first-party data is in order too.
Learn why utilizing zero-party data, personalization, and engaging experiences can lead to more effective marketing and improved customer satisfaction.