Stay updated with breaking news from Data Deep Dive. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Trust between advertisers and platforms is predicated on accuracy and honesty. With numerous examples of that trust being breached, to what extent does that trust still exist? We take a look as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we look at how data is the lifeblood of both ML and ad targeting. But datasets often contain pernicious biases, and the privacy landscape presents challenges for industries and businesses that handle sensitive information. Here’s how synthetic data can help.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, LiveRamp’s Christine Grammier argues that expanding data collaboration in a privacy-safe way can help the industry unlock more comprehensive and accurate measurements of advertising effectiveness.
Today, The Drum kicks off our latest Deep Dive, The New Data & Privacy Playbook, where we‘ll be looking at everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.
As paid media marketers are faced with new data restrictions, how can they maintain effectiveness across paid social? For our data deep dive, The New Data & Privacy Playbook, Chris Robinson of Goat Agency investigates.