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This week, The Drum's US editorial team is reporting live from Advertising Week New York 2023. These are the insights we’re hearing on the ground from the industry’s top players. ....
A federal court has shot down arguments by the Federal Trade Commission (FTC) that Microsoft‘s $69bn bid for Activisoin Blizzard would unfairly impede competition. The decision clears the path for the purchase – which could bolster Microsoft‘s business in more ways than one. ....
As signal loss and regulatory change increasingly hamper media measurement, a return to marketing mix modeling is crucial, writes Gartner's Matt Wakeman. But the strategy proves most effective if a handful of specific optimization tactics are employed. ....