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The Drum | With Activision Deal Ok'd By Judge, Microsoft Scores, But 'Sony Won't Fold Easily,' Pros Say

A federal court has shot down arguments by the Federal Trade Commission (FTC) that Microsoft‘s $69bn bid for Activisoin Blizzard would unfairly impede competition. The decision clears the path for the purchase – which could bolster Microsoft‘s business in more ways than one. ....

San Francisco , United States , United Kingdom , Michael Olaye , Derek Strickland , Greg Kahn , Derek Strickland Deeketweak , Jacqueline Scott Corley , Brad Smith , Media Agency Briefing , Judge Jacqueline Scott Corley , Venture Kahn , Tony Hawk , Game Pass , Activision Blizzard , Entertainment Marketing Movies , Usic And Gaming , Activision Blizzard , Future Of Media , Mergers And Acquisitions ,

The Drum | 3 Ways To Get More Out Of Marketing Mix Modeling Amid Cookie Loss & Regulatory Change

As signal loss and regulatory change increasingly hamper media measurement, a return to marketing mix modeling is crucial, writes Gartner's Matt Wakeman. But the strategy proves most effective if a handful of specific optimization tactics are employed. ....

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