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Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more…
How PR is moving from experimenting to implementing with generative AI. From PR Week
A federal court has shot down arguments by the Federal Trade Commission (FTC) that Microsoft‘s $69bn bid for Activisoin Blizzard would unfairly impede competition. The decision clears the path for the purchase – which could bolster Microsoft‘s business in more ways than one.
In the last 18 months, we’ve spent more time than ever talking about what kind of moment we’re living in. Is this a time of pure catastrophe, or opportunity too? A time for playing it safe, or taking risks? Our US editor Kenneth Hein sat down with agency leaders (clustered around New York, but what does a location mean these days?) to pin down the current moment and what might come next.
R/GA hopes its ’experience community’ of digital specialists can help guide brands through a changing online landscape. As part of The Drum’s Experiential Marketing Deep Dive, we speak to Michael Olaye, vice-president and managing director of its ’experience community’, about why marketers need to have one eye on the future and a willingness to apply experimental methods.